A major part of my career consulting business is centered on writing resumes for my clients. As a way to promote my services, I routinely offer free resume critiques. I thought it would be helpful to my readers to post some of the resume evaluations, that we you can see the major blunders that most people make and the best ways to fix them. Once a week, I will post a resume (personal information removed) and then post a brief write up about what is wrong and ways to make improvements. Instead of helping just one person I will be able to help many.
Here is the resume we are evaluating this week:
CAREER OBJECTIVE: Sales and Marketing – Corporate and National Account Management/Development
REALTY PARTNERS, Rosemont, IL
January 1997 – May 2008 – Broker
· Industrial Real Estate (manufacturing and warehousing) with a territory of Lake County
· Responsibility to secure exclusive listings with sellers, landlords and tenants for appropriate buildings
With square footage of 10,000-200,000.
IKON OFFICE SOLUTIONS, Vernon Hills and Lisle (11 years)
January 1997 – May 2008 – Named Account Executive
· Marketing a total solution which provides for office equipment, facilities management, technology services and outsourcing for any and all communication requirements.
· Responsibility for established accounts and developing new placements and opportunities for products, software and outsourcing. Clients and prospects include Transamerica, Holy Family Medical Center, Kraft Foods, Walgreen’s, PriceWaterhouse, and Central States Pension Fund
· Earned President’s Club 1998 and 2002 (top 5 reps in given assignment qualify)
MSR ADVERTISING, Chicago
November 1995 – December 1996 – Account Executive
· Responsible for securing new business to provide full-service advertising and marketing which includes print (ads and collateral) broadcast, direct mail and market research. Develop client needs to create programs that enhance and sell their products.
VINCENZO INTERNATIONAL, Chicago
January 1995 – October 1995 – Major and National Account Executive
· Marketed tin boxes and canisters for packaging, promotional and collector editions to the gourmet food and cosmetic industries. Set up and participated in trade shows (Candy Show, Fancy Food Show, Cosmetics Show, New York Gift Show). Territory assignment was open and included nationwide travel. Clients and prospects included Godiva Chocolates, LaTempesta Biscotti, Andes Candies, LaParfumerie, Ralston Purina, Anheuser-Busch, Avon Products, Tootsie Roll, Blue Diamond Almonds, Republic of Tea, Peerless Coffee.
DANKA INDUSTRIES, Chicago
July 1993 – January 1995 – Major and National Account Executive
· Managed and further developed large account base to secure placements of high volume duplicators, mid-and low-volume copiers and facsimile equipment manufactured by Sharp Electronics and Ricoh Corp. By 5th month in territory achieved 158% of plan and finished the year at 253% of plan.
· Account Responsibility: Chicago Title and Trust, Rehabilitation Institute of Chicago, Northern Trust Bank, DeVry Institute, Bell & Howell, JMB Realty, Encyclopaedia Britannica.
OCE-OFFICE SYSTEMS, INC., Chicago
January 1992 – July 1993 – Major Account Marketing Executive
· Developed new commercial territory in downtown Chicago assignment; secured new business.
· Account Responsibility: Quaker Oats, Stone Container, American Medical Association, Hyatt Hotels, Playboy Enterprises, Wrigley, Illinois Central Railroad
THE SHARPER IMAGE, San Francisco and Chicago
February 1989 – February 1990 – Corporate Account Executive / Midwest Regional Manager
· Developed incentive and sales promotion accounts in a nine-state geographic area, reporting to the National Sales Manager at Corporate Headquarters in San Francisco.
· Successfully developed and implemented a strategy to secure new accounts which resulted in over $1 million in incentive programs from Hyatt Hotels and Allstate Insurance.
XEROX CORPORATION, San Francisco and Chicago (14 years)
June 1978 – February 1989 – National Accounts Manager
· Optimized customers/Xerox potential (pricing, unit placements in established accounts, as well as non-Xerox accounts); provided continuity and stability between the customer and Xerox.
· Major accounts managed included Wang Labs, Digital Equipment, Skidmore, Owings & Merrill Architects, C&H Sugar, Dolby Labs, Johnson Publishing, Holiday Inns and JMB Realty
July 1976 – October 1976 – Senior Customer Representative
· Provided on-site and classroom training on all Xerox products to new clients and Xerox trainees.
XEROX ACHIEVEMENTS:
Presidents Club winner, 1986, 1985, 1984, 1982, 1979 (exceeded 150% of plan each year)
Par Club, 1979-1987 (exceeded 100% of plan each year)
Completed Career Development Program, Management Studies Program, and Panel Interviews for Management
XEROX TRAINING AND EXPERIENCE:
Acting Sales Manager, On-Going
Account Management Training, Leesburg, Virginia, 1988
Office Equipment Expo 1984 Coordinator
Panel Interviews for Management, 1982-1984
Professional Awareness and Career Development, 1977
Professional Selling Skills (PSS), 1978
Customer Rep Duplicator Training, Leesburg, Virginia, 1977
Customer Rep Basic Training, Leesburg, Virginia, 1976
Xerox 2830 National Product Launch Committee, Chicago
In-Branch Equipment Trainer, Low-and Mid-Volume Products, Chicago
PROFESSIONAL ATTRIBUTES
STRONG LEADERSHIP:
Good communication skills, both verbal and written
High sense of urgency
Takes ownership
Strong work ethic
Extremely organized and structured
Excellent record keeping
Good follow-up and Teamwork
SUCCESS ORIENTED, CONSISTENTLY OVERACHIEVES OBJECTIVES:
Various monthly team leader awards, other contest recognition and spiffs
EXCELLENT WORKING RELATIONSHIPS WITH ADMINISTRATION AND SERVICE:
Knows resources and maintains good rapport
Develops trust and willingness to work together
DEMANDING MARKETPLACE EXPERIENCE:
Comfortable with an extremely demanding customer base, with large account responsibility
EDUCATION:
Highland Park High School, Highland Park, IL and Evanston Business College, Evanston, IL
INTERESTS: Adventure travel, photography, creative arts, non-fiction, cooking, healthy living/exercise

